课程介绍
用户研究的定义是多种多样的,这背后是众多前辈与从业者结合所在时代的用户研究工作进行的系统性总结。! R4 a/ S& w& c) V- b: W
我们很难给用户研究找一个确定的定义,因为随着商业社会的不断发展,用户研究的边界也在不断的扩展,但无论如何,可感知的用户研究的本质都是通过研究用户的特征、行为、感知、需求、反馈等诸多因素助力企业实现商业价值。
在这样的定义里我们会发现用户研究的对象是用户,研究的范围是行为、特征、感知、需求和反馈,研究的目的是助力组织实现商业与业务价值。
学习地址
阿里云盘
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